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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. [2] For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.
The company offered 19,605,052 shares at a price of $85 per share. [69] [70] Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. [71] [72] The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. [73] Eric Schmidt, CEO of Google from ...
Carboxymethyl cellulose (CMC) or cellulose gum [1] is a cellulose derivative with carboxymethyl groups (-CH 2-COOH) bound to some of the hydroxyl groups of the glucopyranose monomers that make up the cellulose backbone. It is often used in its sodium salt form, sodium carboxymethyl cellulose. It used to be marketed under the name Tylose, a ...
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