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Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online.
Here's what to know about Cyber Monday and how to score deals. Walmart's Cyber Monday deals run from Nov. 26-29.
Here is our guide to Cyber Monday prep, including when and where to shop popular deals. When is Cyber Monday 2024? Cyber Monday takes place the first Monday after Thanksgiving.
Ellen Davis (born 1978 or 1979) [1] is executive vice president of industry engagement at the Consumer Brands Association. Previously, she served as president of the NRF Foundation and senior vice president of strategic initiatives at the National Retail Federation. She coined the phrase " Cyber Monday," now considered the official kickoff of the online holiday shopping season, and has ...
History The concept of a one-day online sale originated in the United States, where many online shopping sites offer discounts on "Cyber Monday", the first Monday after the so-called Black Friday, the day that follows the U.S. Thanksgiving.
Thanksgiving is also typically regarded as the beginning of the holiday shopping season, with the day after, Black Friday, often considered to be the busiest retail shopping day of the year in the United States. Cyber Monday, the online equivalent, is held on the Monday following Thanksgiving.
Origin of the term 'Cyber Black Friday' was created in 2009 by eCoupons.com after observing that online retailers launched their holiday sales before Cyber Monday to compete with the Black Friday brick and mortar frenzy. According to Talya Schaeffer, founder of Cyber Black Friday, "Cyber Black Friday sales are typically the largest of the season.
Shopify reports a 24% increase in Black Friday Cyber Monday sales, with brands preparing year-round through strategic discounts, customer engagement, and storytelling.