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Amazon Prime Day will return from July 8 to July 11 in 2025. This is the first time the company has run the promotion for four days. This year marks the 10th anniversary of Prime Day.
Here's everything to know about Amazon Prime Day 2025.
December 22: An important update for readers in the United States.
Amazon's Prime-exclusive sale is coming in a matter of weeks, and the exact dates have just been announced.
The deals aren't quite at the level of Prime Day, but it is considered Amazon 's first major savings event of the year. In 2025, Prime Day proper kicks off on Tuesday, July 8 and runs through July 11.
Amazon Prime Day is going on October 7 and 8, with discounts up to 70% across all its departments.
During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.
Amazon hypes Prime Day up so much that you can't help but assume those few days in July are its Olympics. (Prime Day 2025 is scheduled for July 8 to 11, making it the longest Prime Day ever.)