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The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.
In finance, a bond is a type of security under which the issuer ( debtor) owes the holder ( creditor) a debt, and is obliged – depending on the terms – to provide cash flow to the creditor (e.g. repay the principal (i.e. amount borrowed) of the bond at the maturity date as well as interest (called the coupon) over a specified amount of time ...
Here's an interesting Borders coupon for 20% off the list price of all books online, with very few exclusions. Normally, Borders coupons are for 33% off with a lot of exclusions. Use Borders ...
Famous Funnies is an American comic strip anthology series published from 1934 to 1955 with two precursor one-shots appearing in 1933–1934. Published by Eastern Color Printing, Famous Funnies is considered by popular culture historians as the first true American comic book, following seminal precursors.
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dummies .com. For Dummies is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages. The books are an example of a media franchise, consistently sporting a distinctive ...