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Free Shipping Day is officially Dec. 17, and for good reason: that's the last day many online retailers can guarantee Monday was Free Shipping Day. So is Tuesday.
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).