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Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice .
Limited Too was a staple in tween closets, from tie-dyed tube tops to rhinestone halter tops. From the late 1990s to early 2000s, Limited Too was a go-to spot to shop for preteens — until the ...
It was owned by the same company as Limited Too—Tween Brands, Inc., formerly known as Limited Too, Inc. and Too, Inc. In 2008, Tween Brands announced that it would discontinue Limited Too.
Limited Too, the iconic tween clothing brand, announced it would be relaunching in July, sending millennials into a frenzy of nostalgia for the early 2000s fashion staple.
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls' fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
Website. https://www.lb.com. The Limited is an American clothing brand sold exclusively through Belk. The Limited began with operating retail stores between the early 1960s and the late 2010s. In 2017, it became a brand owned by the private equity firm Sycamore Partners. [1][2][3]