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Toys "R" Us [nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area .
During a two-day event starting Friday, 400 families will shop at a free toy store, stocked with brand new toys, video games, stuffed animals, scooters, clothes, makeup and musical instruments.
Advocacy group. Purpose. To counter gender stereotyping of children’s toys. Subsidiaries. Let Books Be Books. Website. www .lettoysbetoys .org .uk. Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. [1] It was started by a group of parents on the parenting on-line discussion forum Mumsnet.