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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", "All Stars", and "Chucky Ts") are sneakers manufactured by American fashion brand Converse (a subsidiary of Nike, Inc. since 2003). Initially developed as a basketball shoe in the early 20th century, its design has remained largely ...
Sneaker brand Converse is the latest subsidiary of parent company Nike to feel the heat from the sneaker giant’s $2 billion cost-saving plan that includes laying off 2% of its workforce ...
However, during the 1926–27 season, Taylor was a player-manager of the All-Stars, the Chicago-based touring team that the Converse company sponsored to promote sales of its Converse All Star basketball shoes.
This is the first time in almost 100 years that Converse launched a new design for their iconic Chuck Taylor All Star.
Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire sneaker company Converse.