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Idiosyncratic "studio cards" with cartoon illustrations and sometimes risque humor caught on in the 1950s. Nostalgic, sentimental, and religious images have continued in popularity, and, in the 21st century, reproductions of Victorian and Edwardian cards are easy to obtain.
The company's first Christmas card was printed on heavy tan paper and included a brief message in two colors. The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes.
The best-selling Christmas album of 1952 was Christmas Hymns and Carols, by The Robert Shaw Chorale. The best-selling Christmas album of 1953 was Christmas with Arthur Godfrey and All the Little Godfreys , by Arthur Godfrey .
The Center features exhibits about the company's history including historic greeting cards and postcards, Christmas ornaments, exhibits from the company's art collection, and displays about the Hallmark Hall of Fame programs and awards.
This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances.
He created three-dimensional cards that advertised porcelain, sewing machines, pencils, Pilsner beer, sunglasses, and other products. Every Christmas season, he designed and illustrated a new crèche in which he captured the Czech traditional Christmas setting.