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2. 1% rule - Wikipedia

   en.wikipedia.org/wiki/1%_rule

   Pie chart showing the proportion of lurkers, contributors and creators under the 90–9–1 principle. In Internet culture, the 1% rule is a general rule of thumb pertaining to participation in an Internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk.

3. Pareto principle - Wikipedia

   en.wikipedia.org/wiki/Pareto_principle

   The Pareto principle may apply to fundraising, i.e. 20% of the donors contributing towards 80% of the total. The Pareto principle (also known as the 80/20 rule, the law of the vital few and the principle of factor sparsity [1] [2]) states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few").