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Caren Demoulas. Number of employees. 25,000 (2014) [3] Parent. DeMoulas Super Markets, Inc. Website. shopmarketbasket.com. DeMoulas Super Markets, Inc., under the trade name Market Basket, is a chain of 88 supermarkets in New Hampshire, Massachusetts, Maine, and Rhode Island in the United States, with headquarters in Tewksbury, Massachusetts. [3]
Voice of the customer. In marketing and quality management, the voice of the customer ( VOC) summarizes customers' expectations, preferences and aversions. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative ...
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content, referral ...
Customer retention. Customer retention refers to the ability of a company or product to retain its customers over some specified period. [1] High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely.
Discount window. The discount window is an instrument of monetary policy (usually controlled by central banks) that allows eligible institutions to borrow money from the central bank, usually on a short-term basis, to meet temporary shortages of liquidity caused by internal or external disruptions. The interest rate charged on such loans by a ...
By that time, the founders had quit their full-time jobs to work on 8coupons.com, which charges a monthly fee of $265 to merchants who use the service to promote special offers. By January 2009, 8coupons.com's traffic was growing 25 percent a week and as of late 2009, [citation needed] the company had 415,000 unique visitors a month.
Consumer. A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...