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  2. Gray card - Wikipedia

    en.wikipedia.org/wiki/Gray_card

    A typical example is the Kodak R-27 set, which contains one 8 in × 10 in (20 cm × 25 cm) card and one 4 in × 5 in (10 cm × 13 cm) card, each with an 18% reflectance across the visible spectrum, and a white reverse side with a 90% reflectance.

  3. Pareto principle - Wikipedia

    en.wikipedia.org/wiki/Pareto_principle

    The Pareto principle may apply to fundraising, i.e. 20% of the donors contributing towards 80% of the total. The Pareto principle (also known as the 80/20 rule, the law of the vital few and the principle of factor sparsity [1] [2]) states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few").

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