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Card Litho + Card Light Litho (1917), a modification of a 1907 Inland Type Foundry design that ATF had acquired when the companies merged in 1912. Announcement Roman + Italic (1918) American Caslon (1919), based on the Inland Type Foundry's Inland New Caslon , a version of a face originally cut by William Caslon in the 18th century.
Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. [1][2][3][4] Many of Benton's designs, such as his large family of related sans-serif or "gothic" typefaces, including ...
While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.
Futura was developed as a contribution to the New Frankfurt project, a radical affordable housing project in Frankfurt, Germany that many renowned modernist architects at the time were involved in. Described as “the typeface of our time” and “a face representing the new typography of the European avant-garde”, Futura was released to ...
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . [ 1 ]
Susan Kare. Susan Kare (/ kɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.