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Today is Free Shipping Day, arguably the most successful of the made-up shopping holidays that have come along in the last few years. Hundreds of retailers are offering some sort of free shipping ...
In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, followed by $1.01 billion during Free Shipping Day 2012. In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve.
Free Shipping Day is officially Dec. 17, and for good reason: that's the last day many online retailers can guarantee Monday was Free Shipping Day. So is Tuesday.
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This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%).
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