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  2. Hype (marketing) - Wikipedia

    en.wikipedia.org/wiki/Hype_(marketing)

    v. t. e. Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. [citation needed] Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    Research. v. t. e. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing . Guerrilla marketing uses multiple techniques and ...

  5. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), [1] [2] [3] letterbox drop [4] [5] or letterboxing (Australia), [6] is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many ...

  6. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  7. Template:Promotional tone - Wikipedia

    en.wikipedia.org/wiki/Template:Promotional_tone

    Advertising, marketing or public relations. Information about people, organizations, issues, and products must be written in an objective and unbiased style , free of puffery . This template adds articles to Category:Articles with a promotional tone .

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