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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
Women's shoes of the mid-1980s included strappy sandals, kitten-heeled sandals, pumps, ballet flats, boat shoes, slouchy flat boots, Keds, and white Sperry's sneakers. In the 1980s, rising pop star Madonna proved to be very influential to female fashions.
The modern monobrowline originated in the 1980s, as part of an effort by Bausch and Lomb to diversify their Ray-Ban sunglass collection with the Wayfarer Max, a fusion of the then-popular Wayfarer and Clubmaster sunglass models.
Besides the standard model there are several different Ray-Ban Aviator sunglasses variations designed as functional, technical and recreational sunglasses . The Ray-Ban Shooter variant was introduced in 1938 and the Ray-Ban Outdoorsman variant in 1939.
In the US, women such as Exene Cervenka and Joan Jett made contributions to the Los Angeles punk scene in the late 1970s and early 1980s. Cervenka's aggressive style and her unconventional looks drew more young women to the scene since it was inclusive.
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