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In the United States, advertising of services by members of the profession of law is typically permitted but regulated by state court and bar association rules. Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising.
Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness.
Jacoby & Meyers is an American law firm established as a partnership by Leonard Jacoby and Stephen Meyers (1943–1996) that used an extensive advertising campaign to build exposure and awareness of the firm, growing from a single storefront to as many as 150 offices in Arizona, California, Connecticut, New Jersey, New York, and Pennsylvania.
LegalShield develops and markets pre-paid legal service plans through a network of more than 6,900 independent provider attorneys across the U.S. and Canada. The company also markets IDShield, a privacy and reputation management service that also provides identity theft monitoring and restoration.
A legal document assistant (LDA, also known as "document technician", "legal document preparer", "legal technician", "online legal document provider" or "legal document clerk") in the United States is a person who is a non-lawyer but authorized to assist with the preparation of legal instruments.
Unbundled legal services, also known as limited scope representation and discrete task representation, is a method of legal representation in which an attorney and client agree to limit the scope of the attorney’s involvement in a lawsuit or other legal action, leaving responsibility for those other aspects of the case to the client in order ...
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