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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Pabst began shipping its beer to Chicago and St. Louis the following decade, first by ferry and eventually by rail, establishing an early trans-market beer brand in the United States. [20] Railroad transportation of beer in refrigerated cars (originally ice-cooled) became common in the last half of the 19th century.
The company purchased the massive Curtiss-Wright propeller plant on Kentucky Avenue, west of the company's McCarty Street operation. When renovation was completed in mid-1947, the Kentucky Avenue location manufactured antibiotics and capsules and housed the company's shipping department. [72] By 1948, Lilly employed nearly 7,000 people. [22]
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