Ads
related to: ray ban promotionalyesglasses.com has been visited by 10K+ users in the past month
Search results
Results From The WOW.Com Content Network
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Background In April 1965, the Kinks' personal manager Larry Page announced the band's intention to tour the United States. Initially planned to begin on 11 June, the tour would run for three weeks and would be the band's first in the country. The shows formed the third leg of a world tour, following concerts in January and February in Australia, New Zealand, Hong Kong and Singapore, and ...
Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Then Now and Inbetween is a promotional compilation album by the English rock band the Kinks. Reprise Records issued the album in July 1969 to journalists, radio program directors and disc jockeys in conjunction with the "God Save the Kinks" promotional campaign, which sought to reestablish the Kinks' commercial status in the US after their four-year ban on performing in the country.
Ads
related to: ray ban promotional