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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

3. Promotional apparel - Wikipedia

   en.wikipedia.org/wiki/Promotional_apparel

   Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...

4. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   Interactions between the brand and the customer are performed by a brand ambassador or promotional model who represents the product in physical environments. Brand ambassadors or promotional models are hired by a marketing company, which in turn is booked by the brand to represent the product or service. Person-to-person interaction, as opposed ...

5. Promotional Products Association International - Wikipedia

   en.wikipedia.org/wiki/Promotional_Products...

   Promotional Products Association International (PPAI) is an international not-for-profit trade association serving the promotional products industry. The association was founded in 1903 and presently has more than 14,000 members. History. In 1903, a group of 12 manufacturers of promotional products formed an industry trade association.

6. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes. Public relations or publicity is information about a firm's products and services carried by a third party in an indirect way. This includes free publicity as well as paid efforts to ...

7. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...