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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
The government made preparations to ration food in 1925, in advance of an expected general strike, and appointed Food Control Officers for each region.In the event, the trade unions of the London docks organised blockades by crowds, but convoys of lorries under military escort took the heart out of the strike, so that the measures did not have to be implemented.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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