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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display.
Violet Bent Backwards over the Grass was released on September 29, 2020, as a 128 page hardcover book. On October 3, 2020, Del Rey hosted a surprise reading and signing of the book at a Barnes & Noble store in Los Angeles.
Gentle Monster attained a factory with Italian manufacturers who previously worked for famous brands such as Ray-Ban early during its journey in Korea to produce high-quality eyewear. Most, if not all, of Gentle Monster's eyewear is produced with chrome, titanium, and premium metals to produce glasses and sunglasses.
The company has been criticized for the high price of its brand-name glasses, such as Ray-Ban, Oakley, and several others. A 2012 60 Minutes segment focused on whether the company's extensive holdings in the industry were used to keep prices high.