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In 1966, Donald J. Hall, Sr. became President and CEO of Hallmark Cards, taking over from his father, Joyce Hall. Joyce Hall had long wished to develop the area around the corporate headquarters, and with his new leadership Donald Hall quickly made it known that he wished to renew the area entirely. [1]
Deeds is a kind-hearted and fiercely protective man who runs a pizzeria in Mandrake Falls, New Hampshire with his friend Jan. He also writes greeting cards in his free time, hoping they might be accepted by Hallmark. Deeds is flown to New York City and meets various Blake staff-members, including well-meaning general counsel Cecil Anderson
Hall joined Hallmark Cards in 1971 and worked in manufacturing, customer service, product development and sales. In 1990, Hall became a member of the board of directors. In 1993, Hall became general manager of Hallmark Keepsake Ornaments, the Christmas ornament brand. In 1995, he became vice president of creative.
Under an agreement with the state of New York, taxpayers will pay $850 million of the construction cost (with $600 million coming from New York State and $250 million coming from Erie County). With the State of New York also paying for all maintenance and repair costs once the stadium opens.
In 1997 new sub-brand Between Friends was issued, focusing on children's cards. This was followed in 2000 by Blanc, a plain pencil on whitecard design focused on older people. This was also the last design set Deborah Jones worked on, as she retired from what was now Hallmark's Bath design studio.
A limited edition Shy Violet Itty Bitty was released as a Hallmark online exclusive that Summer. In Fall of 2016 many new Rainbow Brite items were available at Hallmark stores and online, including several new story and activity books, a new range of greeting cards, and a 1,000 piece Rainbow Land puzzle.