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Product placement, also known as embedded marketing, [1][2][3][4] is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are ...
v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Plastic. Household items made of various types of plastics. Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be molded, extruded or pressed into solid objects of various shapes. This adaptability, plus a wide range of other properties ...
Some were just curious about new products and tried them but didn’t drink them frequently. Others, though, said they had used zero-alcohol drinks to fit in with older friends who were drinking.
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. [1][2] There are many types of intellectual property, and some countries recognize more than others. [3][4][5] The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property ...
Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986) was an American author and the founder of Scientology. A prolific writer of pulp science fiction and fantasy novels in his early career, in 1950 he authored Dianetics: The Modern Science of Mental Health and established organizations to promote and practice Dianetics techniques.