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Also good to know before you shop: Zappos always offers free shipping and returns.
Without a precedent to guide him, Hsieh learned how to make customers feel comfortable shopping for shoes online. Zappos offered free shipping and free returns, sometimes of several pairs.
Return In Store To Avoid Fees: If you purchased an item online and the retailer allows for in-store returns, consider doing this instead if it saves you on return shipping fees.
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an all-stock deal worth around $1.2 billion at the time.
Eighty-one precent of merchants are now charging a fee for at least some methods of returns, according to Happy Returns, a logistics company that specializes in returns.
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Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos.com includes labels for free return shipping