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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
On March 2, 2012, the film was released on Blu-ray by StudioCanal. On November 6, 2012, Shout! Factory released a "Collector's Edition" of the film on both DVD and Blu-ray. In 2014, Universal Pictures released They Live on DVD along with The Thing, Village of the Damned, and Virus as part of the 4 Movie Midnight Marathon Pack: Aliens.
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When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.
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