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Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location.
User-selectable options are minimized, printing standard types of printed materials, such as business cards or postcards. Within each category, only specific sizes, paper stocks and ink colors are supported.
Playing cards. The company began printing four brands of playing cards in 1881: Tigers (No. 101), Sportsman's (No. 202), Army and Navy (both No. 303, and also offered in a deluxe version with gold edges as No. 505), and Congress (No. 404 and with gold edges as No. 606).
Visiting cards were kept in highly decorated card cases. The visiting card is no longer the universal feature of upper-middle-class and upper-class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.
Printing. Brochures are often printed using four-color process on thick, glossy paper to give an impression of quality. Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item.
Lenticular printing. Close-up of the surface of a lenticular print. Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles.
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