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History 1983–1991: early years. AOL began in 1983, as a short-lived venture called Control Video Corporation (CVC), founded by William von Meister.Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros. Subscribers bought a modem from the company for $49.95 and paid a one ...
Coupons: Coupons have become a standard mechanism for sales promotions. Loss leader: The price of a popular product is temporarily reduced below cost in order to stimulate other profitable sales; Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.
Civilian rationing: A shopkeeper cancels the coupons in a British housewife's ration book in 1943 Rationing was introduced temporarily by the British government several times during the 20th century, during and immediately after a war. At the start of the Second World War in 1939, the United Kingdom was importing 20 million long tons of food per year, including about 70% of its cheese and ...
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