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Graphic design is essential for advertising, branding, and marketing, influencing how people act. Good graphic design builds strong, recognizable brands, communicates messages clearly, and shapes how consumers see and react to things.
The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Mid-century modern (MCM) is a movement in interior design, product design, graphic design, architecture and urban development that was popular in the United States and Europe from roughly 1945 to 1970 during the United States's post-World War II period.
In justification of his resignation, Rand penned the article "Confusion and Chaos: The Seduction of Contemporary Graphic Design", in which he denounced the postmodern movement as "faddish and frivolous" and "harbor[ing] its own built-in boredom".
The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward manner. Two major Swiss design schools are responsible for the early years of International Typographic Style.
In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.