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Japanese executives or officials usually has two meishi: one in Japanese and intended for fellow Japanese, using the Japanese ordering of names (family name first), and another intended for foreigners, with the name in Western order (family name last).
For this reason, business cards often include the pronunciation of the name as furigana, and forms and documents often include spaces to write the reading of the name in kana (usually katakana). A few Japanese names, particularly family names, include archaic versions of characters.
Many businesses feature maps on their literature and business cards. Signs attached to utility poles often specify the city district name and block number, and detailed block maps of the immediate area are sometimes posted near bus stops and train stations in larger cities.
Business cards are exchanged with care, at the very start of the meeting. Standing opposite each person, people exchanging cards offer them with both hands so that the other person can read it. Cards are not tossed across the table or held out casually with one hand.
vCard, also known as VCF (Virtual Contact File), is a file format standard for electronic business cards. vCards can be attached to e-mail messages, sent via Multimedia Messaging Service (MMS), on the World Wide Web, instant messaging, NFC or through QR code.
This number format is very similar to the North American numbering plan, but the country has a trunk code of 0 instead of 1, so international callers (using +81) do not have to dial the trunk code 0 when calling to Japan.