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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry.

  3. Goods and services - Wikipedia

    en.wikipedia.org/wiki/Goods_and_services

    According to economic theory, consumption of goods and services is assumed to provide utility (satisfaction) to the consumer or end-user, although businesses also consume goods and services in the course of producing other goods and services (see: Distribution: Channels and intermediaries ).

  4. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  5. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Definition. From the viewpoint of business administration, service quality is an achievement in customer service. It reflects at each service encounter. Customers form service expectations from past experiences, word of mouth and marketing communications.

  6. Customer service representative - Wikipedia

    en.wikipedia.org/wiki/Customer_service...

    Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers to handle and resolve complaints, process orders, and provide information about an organization’s products and services.

  7. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques.

  8. Customer Service Excellence - Wikipedia

    en.wikipedia.org/wiki/Customer_Service_Excellence

    The Customer Service Excellence, (previously the " Charter Mark ") is an accreditation for organisations, intended to indicate an independent validation of achievement.

  9. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer service, a brand's ethical ideals and the shopping environment are examples of factors that affect a customer's experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015 [12] ).

  10. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems for eCommerce, focused on marketing automation tasks, like cart rescue, re-engage users with email, personalization. Customer-centric relationship management (CCRM) is a nascent sub-discipline that focuses on customer preferences instead of customer leverage.

  11. Service design - Wikipedia

    en.wikipedia.org/wiki/Service_design

    Service design is the process of creating and improving services to meet the needs and expectations of customers. Service design involves creating a service concept that defines the customer's experience, as well as the physical, human, and technological resources required to deliver the service.