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Card Litho + Card Light Litho (1917), a modification of a 1907 Inland Type Foundry design that ATF had acquired when the companies merged in 1912. Announcement Roman + Italic (1918) American Caslon (1919), based on the Inland Type Foundry's Inland New Caslon , a version of a face originally cut by William Caslon in the 18th century.
Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. [1][2][3][4] Many of Benton's designs, such as his large family of related sans-serif or "gothic" typefaces, including ...
Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.
Copperplate Gothic is a typeface designed by Frederic W. Goudy and first produced by American Type Founders (ATF) beginning in 1901. While termed a " Gothic " (another term for sans-serif), the face has small glyphic serifs that act to emphasize the blunt terminus of vertical and horizontal strokes. The typeface shows an unusual combination of ...
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. "Akzidenz" indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time.