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  2. Free (Anderson book) - Wikipedia

    en.wikipedia.org/wiki/Free_(Anderson_book)

    Free: The Future of a Radical Price is the second book written by Chris Anderson, editor-in-chief of Wired magazine. The book was published on July 7, 2009, by Hyperion . Free is Anderson's follow-up to his book The Long Tail , published in 2006.

  3. Predatory pricing - Wikipedia

    en.wikipedia.org/wiki/Predatory_pricing

    According to a New York Times article [84] the German government ordered Walmart to increase its prices. According to an International Herald Tribune article, [85] the French government ordered amazon.com to stop offering free shipping to its customers because it violated French predatory pricing laws. After Amazon refused to obey the order ...

  4. Frederick K. C. Price - Wikipedia

    en.wikipedia.org/wiki/Frederick_K._C._Price

    Frederick K. C. Price (January 3, 1932 – February 12, ... 1990, the dome and the church's property were both fully paid for, leaving the ministry debt-free.

  5. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    When it is the only company raising prices, demand will be elastic. If one family raises prices and others follow, demand may be inelastic. Companies can seek to maximize profits through estimation. When the price increase leads to a small decline in demand, the company can increase the price as much as possible before the demand becomes elastic.

  6. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [1]

  7. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is not always seen as a strategic process. Greg Cudahy of Accenture observed in 2007 that for some businesses, "pricing is the last bastion of gut feel". [1] Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values.

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