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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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Northwest Airlines Corp. Northwest Airlines Corp. (often abbreviated as NWA) was a major airline in the United States from 1926 until it merged with Delta Air Lines in 2010. [1] The merger made Delta the largest airline in the world until the American Airlines–US Airways merger in 2013. [2] [3] Northwest was headquartered in Eagan, Minnesota ...
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