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  3. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag , tchotchkes, or freebies (count nouns), are used in marketing and sales.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .

  6. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Promotional media. Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

  7. Film promotion - Wikipedia

    en.wikipedia.org/wiki/Film_promotion

    As part of a movie's marketing strategy, audience research comes into account as producers create promotional materials. These promotional materials consistently change and evolve as a direct consequence of audience research up until the film opens in theaters.

  8. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. [1] [2] [3] [4] [5] It has been identified as a subset of the marketing mix. [1] It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best ...

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