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Mattel, Inc. (/ məˈtɛl / mə-TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [8] in January 1945 and headquartered in El Segundo, California.
Mattel Films. Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit. [1]
Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded on March 31, 2016 as the successor to Mattel's earlier entertainment division, Mattel Playground Productions, under the name Mattel Creations. [3][4] It took on its current name with the hiring of former Disney Branded ...
Liddle Kiddles (1966–1972) Tiny 2 + 1⁄2 -inch dolls, issued in many different series i.e. Storybook, Tea Party, Jewelry. Li'l Secrets (1993-1995), doll figures with a treasure hidden in their rooted hair. Lil' Gleemerz (2018–present) Linus the Lionhearted (1965–1966) Talking Toy, inspired by cartoon character.
Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. [1] [2] Aimed at children ages 7-14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other ...
Thingmaker. Thingmaker, also called Creepy Crawlers, is an activity toy made by Mattel, beginning in 1964. The toy consists of a series of die-cast metal moulds resembling various bug-like creatures, into which is poured a liquid chemical substance called "Plasti-Goop", which comes in assorted colours.