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A toll-free vanity number, custom toll-free number, or mnemonic is easy to remember; it spells and means something or it contains an easily recognized numeric pattern. An easily remembered number is valued as a branding and direct response tool in business advertising.
A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Toll-free telephone numbers in the North American Numbering Plan have the area code prefix 800, 833, 844, 855, 866, 877, and 888. Additionally, area codes 822, 880 through 887, and 889 are reserved for toll-free use in the future. 811 is excluded because it is a special dialing code in the group NXX for various other purposes.
Phonewords are the most common vanity numbers, although a few all-numeric vanity phone numbers are used. Toll-free telephone numbers are often branded using phonewords; some firms use easily memorable vanity telephone numbers like 1-800 Contacts , 1-800-Flowers , 1-866-RING-RING, or 1-800-GOT-JUNK? as brands for flagship products or names for ...
Telephone numbers starting with the digits 555 are assigned to subscribers as ordinary numbers. Hungarian taxi company Tele5 Taxi uses 555-5555 as a vanity number, while at least one company specializing in vanity numbers sells cell phone numbers starting with the digits 555 for a premium rate, capitalizing on their fame in American movies.
Numbers starting with 08xx (International : +33 8(...)) are special rate numbers. They range from toll free numbers (080x) to premium numbers (08Rx) (R from 1 to 9) (called Audiotel by France Telecom). There are also various moderately priced numbers (from about 0.03 to 0.15 €/minute) in the 081x and 082x ranges.
Toll-free number portability (Canada, US, New Zealand) or freephone number portability (Australia, UK) allows the subscriber of a freephone number to switch providers while retaining the same number for incoming calls.
Calls from Canada and the U.S., intrastate and interstate, could terminate at the same 1‑800 number, even via different carriers. Vanity numbers became easier to obtain as a toll-free exchange prefix was no longer tied to a geographic location.
The toll-free telephone numbers in NPA 800, 888, 877, 866, 855, 844, and 833 have been portable through the RespOrg system since 1993. Toll charges. Telephone calls between countries and territories of the NANP are not typically charged at domestic rates.
In the U.S., directory assistance for companies with toll-free "800 numbers" (with area codes 800, 833, 844, 855, 866, 877, and 888) was available from toll-free directory assistance, reachable by dialing 1-800-555-1212, for many decades until it was discontinued in 2020.