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Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty. [1]
ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
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Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola. [2] [3] Starter became notable in the early 1990s, with its licensed jackets of the main professional sports leagues in the US.