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2. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

4. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

5. International reply coupon - Wikipedia

   en.wikipedia.org/wiki/International_reply_coupon

   International reply coupon. An international reply coupon (IRC) is a coupon that can be exchanged for one or more postage stamps representing the minimum postage for an unregistered priority airmail letter of up to twenty grams sent to another Universal Postal Union (UPU) member country. IRCs are accepted by all UPU member countries.

6. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

7. Coupon (PWB) - Wikipedia

   en.wikipedia.org/wiki/Coupon_(PWB)

   Coupon (PWB) A coupon or test coupon is a printed circuit board (PCB) used to test the quality of a printed wiring board (PWB) fabrication process. Test coupons are fabricated on the same panel as the PWBs, typically at the edges. Coupons are then inspected to ensure proper layer alignment, electrical connectivity, and cross sectioned to ...