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Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
Maximum retail price (MRP) is a manufacturer-calculated price that is the highest price that can be charged for a product sold in India, Indonesia, where it is known as Harga Eceran Tertinggi (HET), and Bangladesh. [1] The MRP is also imposed by the government in Sri Lanka for goods designated as 'essential commodities'. [2]
Research published by global retail analyst IHL Group in 2019 suggests that the so-called retail apocalypse narrative was an exaggeration, with "more chains that are expanding their number of stores than closing stores.” [7] That year, retailers in the United States announced 9,302 store closings, a 59% jump from 2018, and the highest number ...
The raised-cosine filter is a filter frequently used for pulse-shaping in digital modulation due to its ability to minimise intersymbol interference (ISI). Its name stems from the fact that the non-zero portion of the frequency spectrum of its simplest form (=) is a cosine function, 'raised' up to sit above the (horizontal) axis.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
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