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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006.[11]In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9]
In WW2, Ray-Ban had used the anti-glare technology created by Edwin H. Land. [4] Ray-Bans were a much better substitute than goggles for the fighter pilots in WW2. The goggles did not serve the pilots much protection from the sun, thus weakening their performance.
Glasses, also known as eyeglasses and spectacles, are vision eyewear with clear or tinted lenses mounted in a frame that holds them in front of a person's eyes, typically utilizing a bridge over the nose and hinged arms, known as temples or temple pieces that rest over the ears.
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In the mid-1980s, Bruce Willis wore a pair of Shuron Ronsirs with tinted lenses on the series Moonlighting, leading to a surge in demand for browline sunglasses. In response, Ray-Ban, which already dominated the sunglasses market with their Wayfarers and Aviator sunglasses, introduced the Clubmaster, a traditional browline frame with sunglass ...
Discounts and allowances, reductions in the basic prices of goods or services; Discounting, a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Delay discounting, the decrease in perceived value of receiving a good at a later date compared with receiving it at an earlier date; Discount store
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