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  4. Sales promotion - Wikipedia

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    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

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    Off-price is a trading format based on discount pricing. Off-price retailers are independent of manufacturers and buy large volumes of branded goods directly from them. The off-price retail model relies on the purchase of over-produced, or excess, branded goods at a lower price, thus being able to sell to consumers at a discount compared to ...

  7. Discounting - Wikipedia

    en.wikipedia.org/wiki/Discounting

    The discount rates typically applied to different types of companies show significant differences: Start-ups seeking money: 50–100%; Early start-ups: 40–60%; Late start-ups: 30–50%; Mature companies: 10–25%; The higher discount rate for start-ups reflects the various disadvantages they face, compared to established companies:

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