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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
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Considering that Shell trades at around $72.80 today, Todd’s price target implies a potential upside of around 17%. Chevron (NYSE:CVX) Chevron is another oil and gas supermajor that could ...
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