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The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Graphic design is essential for advertising, branding, and marketing, influencing how people act. Good graphic design builds strong, recognizable brands, communicates messages clearly, and shapes how consumers see and react to things.
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
In justification of his resignation, Rand penned the article "Confusion and Chaos: The Seduction of Contemporary Graphic Design", in which he denounced the postmodern movement as "faddish and frivolous" and "harbor[ing] its own built-in boredom".
The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward manner. Two major Swiss design schools are responsible for the early years of International Typographic Style.
Mid-century modern (MCM) is a movement in interior design, product design, graphic design, architecture and urban development that was popular in the United States and Europe from roughly 1945 to 1970 during the United States's post-World War II period.