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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions .
According to data from the Higher Education Statistics Agency for the 2021/22 academic year, higher education institutions in the UK received tuition fees and contracts worth £9.99 billion from international students (£1.06 billion from EU students and £8.93 billion from non-EU students).