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Sharen Jester Turney (née Jester) is a global business leader, and former president and CEO of Victoria's Secret (before 2019), [1] a $7.7 billion company of which she led for a decade doubling the profit and increasing sales by 70%, [2] [3] Victoria's Secret is the largest retailer of intimate apparel, and the largest subsidiary of L Brands Inc (formerly Limited Brands Inc). [4]
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line.The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1]
On June 12, 1977, [2] Victoria's Secret was founded by Roy and Gaye Raymond [6] in Delaware. [7] Raymond opened the first Victoria's Secret store at the Stanford Shopping Center in Palo Alto, California. [8] Raymond was inspired to start Victoria's Secret after feeling embarrassed purchasing lingerie for his wife in a department store.
Victoria's Secret uses the show to promote and market its goods in high-profile settings. The show features some of the world's leading fashion models , such as current Victoria's Secret Angels Heidi Klum , Adriana Lima , Alessandra Ambrosio , Karolina Kurkova , Selita Ebanks , Marisa Miller , Miranda Kerr , and Doutzen Kroes .
After Wexner assumed ownership, Victoria's Secret became widely known for marketing its items with the use of super models featured in an annual fashion show, overseen by Ed Razek. [13] By 2015, sales were in decline and 2018 was the final year for the Victoria's Secret Fashion Show .
Moseley v. V Secret Catalogue, Inc., 537 U.S. 418 (2003), is a decision by the Supreme Court of the United States holding that, under the Federal Trademark Dilution Act, a claim of trademark dilution requires proof of actual dilution, not merely a likelihood of dilution. [1]
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